In late 2017, we secured the UK Dealership contract for Hoeflon Compact Cranes. Having seen the work that Danny had delivered with a mutual customer of ours, Emerson Crane Hire, I contacted him with a view to putting together a Sales and Marketing Strategy for Foster Cranes.

Danny came in and immediately set about his task with great enthusiasm and purpose. Not only was he instrumental in getting our Hoeflon Dealership Project up and running, generating our first UK customer for the product and creating and delivering a plan, he also implemented our new brand and logo across the business.

In May 2018, we attended the UK’s largest Cranes and Access exhibition, Vertikal Days, and I worked together with Danny to plan our first show as an exhibitor which was a successful event. A large part of our Marketing Strategy was the set up and management of our social media channels including creation of a LinkedIn company page, Instagram and Twitter accounts.

Danny was responsible for all content posted on these channels and everything he did was thoroughly professional and proved to be very successful in attracting followers and generating enquiries. He also supported with the creation of our new website and the content aspect of this. Throughout his time with us, Danny was there to support with advice and direction as required enabling me to focus on running the rest of the business.

www.fostercranes.co.uk