According to recent LinkedIn Stats shared by Hootsuite in March 2020;

• There are currently 675 Million Monthly Users (Of which 211 Million are in Europe)
• There are 30 Million Companies on LinkedIn
• A Sponsored InMail has, on average, a 52% Open Rate
• Engagement has increased by 50% year on year.

Workshop Format :
The Workshop will be split up in to 4 x 90 minute Zoom Sessions throughout the Day with a clear Agenda for each Section.

Workshop Consultants :
Danny Williams | Founder and Managing Director of Next Level Consultancy
Sales and Marketing Consultant
Garry Gormley | Associate Director – Training at Next Level Consultancy
Sales and Leadership Coach

Expectations and Goals:
This course focuses on the core skills of successful Business Owners and Sales Professionals who use Social Media as part of their Sales Strategy. By the end of the course, Delegates will take away a complete optimised LinkedIn Profile and a clear Sales model to approach build strong relationships and secure new Clients.

What you will gain from this Workshop?

Understanding your Target Market:

• Why is Social Media so important?
• Exploring LinkedIn Search Functionality.
• Defining your Client Persona and who is your ideal Client.
• Deciding when to connect and when not to connect.

Creating a Profile for Success:

• Getting you noticed and how to make an impact with your Profile
• Perfecting your Help statements and headlines
• Influencing your Buyers with your Profile

The importance of Content:

• Define your Content Strategy
• Target Market
• Engaging (Attention)
• Timings of posts and your Clients
• Understanding relevancy

Effective Business Development and Sales Process

• How to use Groups and Hashtags
• Top Tips for increasing Engagement (Views/ Likes, Comments and Shares)
• Focussing on Results over Vanity Metrics
• Creating your Introduction Messages
• Creating a Follow up message – How to transition from online to offline