Happy Friday! I hope everyone has had a strong start to this month, we are in November already and Christmas will be here before we know it. I thought it would be a good opportunity to provide a brief update on my first month solo as Next Level Consultancy Limited.
I’d like to thank everyone again for their well wishes, support and calls as I embarked on this next chapter of my career as it really is appreciated. So, what’s happened in October? I have been working on developing the proposition of Next Level as well as working with some new clients.
I’m pleased to say that the business achieved the target set for October, secured 3 new clients and I’m enjoying running the business. I started Next Level because I’m passionate about driving business growth through strategic Sales and Marketing support.
In this article, I would like to share a few lessons that have been learnt with some of my clients so far.
Business Development – Back to Basics…
I’d like to give as much positive and productive information as I can for any business that wants to strengthen their Sales and New Business Development. I have commonly seen that businesses are too keen to focus on securing new customers before they properly understand their existing customers. Slow down, go back to the drawing board…
By spending some time to analyse your existing customers in terms of their current spend, potential spend, industry/ sector, relationship, and pricing you can look to secure more revenue through these areas quite quickly. The question you should be asking first is… How well do we know our customers?
Commonly, we seem to believe that the onus is on our customers to come to us when they want something and the revenue will generate itself. I’ve got news for you, if you want your customers business… Go and get it! A big part of the sales culture is about communicating well with your customer and knowing how often, when and by what means is best to contact them to ensure that you and your business are at the forefront of their mind as and when they do require your services.
Have you ever seen a customer post on LinkedIn that they require a service that you either have or do provide for them but they didn’t contact you? Then you haven’t done your bit to build your relationship with your customer.
I hope this has been a useful insight in to some of the areas of Business Development that commonly aren’t done well. I know, they seem basic but it’s only easy when you know how.
For more information on how your Sales can be taken to the Next Level, please contact me on 07791 795 653 or email@example.com
Have a great weekend!
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